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PerformSale / Marketing

Beyond clicks.Built for growth.

Strategic management of advertising campaigns on Google, Meta and TikTok: media buying, creative testing, campaign optimisation and performance measurement.

E-commerce is our specialty. Growth opportunities extend beyond it.

Discuss your growthExplore our expertise

01Three advertising platforms

Three platforms.Three ways to grow.

Each platform reaches people at a different moment — searching, scrolling, watching. We use each for what it does best, and plan them as one system.

Meta AdsDiscovery

Create demand. Build connections.

Reach and engage audiences across Facebook and Instagram with creative-led advertising and systematic campaign optimisation.

Most people who buy from a new store did not set out looking for it. Meta is where products are discovered — through creative that stops the scroll, catalog ads that show the right product, and retargeting that brings interested visitors back.

What we run

  • Facebook Ads
  • Instagram Ads
  • Prospecting and audience strategies
  • Catalog and dynamic product ads
  • Retargeting
  • Creative testing
  • Campaign optimisation

Meta Ads Manager interface · reconstruction · demo dataAd preview · illustration

TikTok AdsAttention

Turn attention into action.

Connect with audiences through video-first advertising, compelling creative concepts and systematic creative testing.

On TikTok the creative is the targeting. The first seconds decide whether anyone watches, so we build and test hooks deliberately, learn which concepts move people to act, and scale the ones the evidence supports.

What we run

  • TikTok advertising campaigns
  • Video-first acquisition
  • Creative hooks and testing
  • Audience testing and targeting
  • Conversion-focused optimisation
  • Campaign scaling

TikTok Ads Manager interface · reconstruction · demo dataAd preview · illustration

02Our specialty

Built for the realitiesof e-commerce.

Successful e-commerce advertising is more than generating traffic. It requires the right products, the right audiences, strong creative, accurate measurement and continuous optimisation.

From catalog to optimisation

  1. 01

    Product catalog

    Feed, prices, margins

  2. 02

    Ad platforms

    Google · Meta · TikTok

  3. 03

    Website traffic

    Product and category pages

  4. 04

    Customer orders

    Real, paid orders

    #1909 · $80.50

  5. 05

    Performance insights

    Products, audiences, creative

  6. 06

    Optimisation

    Back into the next cycle

Illustrative flow · demo store

  • 01

    Products and feeds

    In e-commerce, the catalog is the campaign.

    • Product catalog campaigns
    • Google Shopping and Performance Max
    • Meta catalog advertising
    • Product feed quality
    • Product-level advertising strategy

  • 02

    Customers and conversion

    Traffic matters only when it buys.

    • Customer acquisition
    • Conversion rate optimisation
    • Remarketing

  • 03

    Profit and scale

    Growth is judged on the margin, not the click.

    • Campaign profitability
    • Customer retention and LTV as business context
    • Scaling what works

03Beyond e-commerce

E-commerce is our core.Growth has no single industry.

Our performance marketing approach also adapts to other industries and business models, from lead generation and B2B demand to service businesses and digital products.

Every engagement starts from your economics, not from a template for your industry.

  • Lead generation

    Qualified enquiries rather than form-fills: we measure by the leads that sales can actually work.

  • B2B sales

    Longer cycles and several decision-makers: campaigns built around the stages a deal goes through.

  • Service businesses

    Local and regional demand turned into bookings, calls and consultations.

  • Digital products and other models

    Subscriptions, apps and other growth models, wherever a measurable performance strategy can be built.

04How we work

A structured approachto performance.

Five stages, each handing something concrete to the next. The last one feeds the first test of the next cycle.

  1. 01

    Discover & Strategize

    Understand business objectives, audiences, products, offers, economics and measurement requirements.

    Hands over →

    Growth plan and measurement map

  2. 02

    Build & Launch

    Develop campaign structures, targeting approaches, creative requirements and tracking foundations.

    Hands over →

    Live campaigns with verified tracking

  3. 03

    Test & Learn

    Systematically test offers, audiences, advertising formats and creative directions.

    Hands over →

    Evidence on what moves buyers

  4. 04

    Optimize & Measure

    Analyse campaign performance, conversion behaviour and commercial results.

    Hands over →

    Decisions grounded in results

  5. 05

    Scale Intelligently

    Increase investment where evidence supports growth, continuously refining campaign structure and performance.

    Hands over ↺

    Budget where it earns its return

Each cycle's learning opens the next round of tests.

05Creative × Performance

Creative that performs.Data that informs.

Powerful creative earns attention. Performance data reveals what works. Together, they create a continuous cycle of testing and improvement.

PerformSale Marketing works hand in hand with PerformSale Creative: the people who read the campaign data sit next to the people who make the next ad.

Discover PerformSale Creative

Creative × Performance

Creative conceptAn idea worth testing
Ad launchFormats per platform
Audience responseWatch, click, buy
AnalysisWhat worked, and why
New iterationSharper next version
The creative testing cycle · diagram

06Performance intelligence

Measure what mattersbeyond the ad platform.

An ad platform reports what it can see. A business runs on what actually happened: orders paid, revenue kept, margin earned, customers who return. We read both, and make decisions on the second.

  1. 01

    Platform-reported

    Each platform counts conversions by its own attribution rules. The same order can be claimed by more than one, and some conversions are modelled.

  2. 02

    Verified in commerce data

    Real orders, counted once, with their revenue and the gross profit they actually earned.

  3. 03

    Customer value

    Repeat purchases and LTV — when reliable commerce data is available.

One month in the demo store

Conversions claimed by platforms219
Verified orders147
Revenue claimed by platforms$12,682
Verified revenue$9,105

72 more conversions reported than real orders

  1. Ad spend

    $4,566

  2. Verified revenue

    $9,105

  3. Gross profit from those orders

    $5,327

  4. Customers who bought again

    61%

Platform ROAS
2.78×
Verified ROAS
1.99×
Average LTV
$750
Illustrative · demo store · Google and Meta · 30 days

What we measure

Not every conversion can be attributed exactly. Where the source of an order is uncertain, we say so rather than assign it.

How PerformSale Software verifies attribution
Advertising spend
What each platform, campaign and test costs.
Conversion volume
Platform-reported, then verified against orders.
Cost per acquisition
Spend divided by verified conversions.
Revenue
From paid orders, not from tracking pixels alone.
ROAS
Revenue per unit of spend — platform and verified, side by side.
Conversion rate
Where visitors stop, and what changes it.
Customer acquisition cost
What a new customer costs, where it can be measured.
Repeat purchases and LTV
What a customer is worth over time, when the data is reliable.

Let's build your next stage of growth.

Tell us about your business, your goals and the markets you want to reach. We'll explore the performance strategy that fits.

Discuss your projectExplore PerformSale Software